Major Event Parnters

Bandeen Orthodontics

Specialist in Orthodontics

(269) 963-4118

Team Active

For all your cycling needs... and wants!

(800) 841-9494

McCullough Family Chiropractic

Chiropractic care may help you


(269) 964-3300

Gazelle Sports

Running is AWESOME!!!


(269) 342-5996

McCamly Plazza Hotel

located in the heart of downtown Battle Creek and across the street from packet pickup

(888) 622-2659 

50 Capital Ave SW, Battle Creek, MI 49017

Featured Charitable Partner - Team Taylor


Event Partners

Swim, Bike, Run Courses


We have maps for the Swim, Bike, and Run for those of you who like to know about your adventure ahead of time. 

Partnerships make the world turn.... or in this case, make the event happen.  Check out our amazing partners who have invested with time, finances, effort, and spirit to welcome you to a triathlon, duathlon, or relay that you will want to do again every year. 

These are the people, businesses, and organizations who are building our community one cool event at a time.  Take the time to see who's making this event happen!

The 2015 Cereal City Triathlon showcases the City of Battle Creek and its amenities. Willard Beach Park will be the site for this high quality multi sport event. There will be a sprint distance triathlon and a sprint distance duathlon. Relay teams of all types are also encouraged to participate.  

This is one of the best courses around for a sprint distance triathlon, duathlon, or relay

Welcome to the 2015 Cereal City Triathlon Duathlon (sprint triathlon)

Battle Creek's Premier Triathlon & Duathlon Event presented by Bandeen Orthodontics and organized by Lillie Inspired

Cereal city

Lillie Inspired

Inspiring, Training, & Organizing 


(269) 720-3556

Packet Pickup


Learn about the packet pickup procedures. We'll make this easy and enjoyable for you, so you'll want to come back every year!

Sign up NOW!


.... you know you want to!

The Commmunity

The Partners

The Race

Major Event Partners

Come to Battle Creek, stay at the McCamly Plaza Hotel (our official race-partner hotel) and see how downtown has been revitalized to accommodate food, science and other innovation industries. In addition to its festivals and professional athletic teams, Battle Creek is increasing its presence as a fitness minded community.

We look forward to seeing you at Willard Beach Park as well as around our newly revitalized downtown.